Agbioinvestor, an agricultural market intelligence company based in Edinburgh, UK, and Kynetec, the global leader in agricultural and animal health market research, have entered into a product development collaboration to bring to the market a new market strategy software platform, sigma™ Select.
The collaboration combines Kynetec’s global agricultural market research data with Agbioinvestor’s industry-leading top-down analysis to create an agricultural business intelligence platform with the most in-depth ex-manufacturer market research available on the market. The platform will provide users with market insights and trends at the regional, country, crop and active ingredient level, as well as market shares for the leading manufacturers in these markets.
sigma Select provides ex-manufacturer sales for all commercially significant active ingredients in all significant country markets across all major crops and crop groups. The user-friendly, intuitive interface has been developed to combine ease-of-use with depth of detail that allows users to access exmanufacturer data to an extent that is unrivalled throughout the industry. The interface will also be available in Japanese and Chinese editions, enabling more efficient use for native speakers of these languages.
Garry Mabon, partner at Agbioinvestor and one of sigma Select’s senior analysts, commented, “Kynetec offers the most comprehensive farm gate market research in the crop protection and seeds industries via its sigma CP and sigma Seed products. At Agbioinvestor, we are proud to announce that this market research will power sigma Select, with the most significant and growth markets covered in a level of detail unparalleled in other ex-manufacturer level offerings. sigma Select has been designed by Kynetec and Agbioinvestor’s leading specialists with our valued clients in mind, and it represents a novel, exciting and powerful analytical tool which will enable users to effectively answer their questions in an intuitive way.”