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Author: Marcel Bruins

Seed Companies Comment on UPOV’s New PBR Application Tool

April 23, 2018 | Marcel Bruins

To learn more about how seed companies are experiencing the new UPOV-PRISMA application tool, European Seedspoke with Astrid Schenkeveld, Specialist Variety Registration & Protection at Rijk Zwaan, and Jan Knol, Plant Variety Protection Officer a… Read More

  • UPOV Databases
  • Vol. 5 Issue 2

UPOV PRISMA – The New Online PBR Application Tool

April 19, 2018 | Marcel Bruins

Let’s say you just created a wonderful new variety after 10 years of crossing and selection, and now you want to protect the variety through plant breeders’ rights in a large number of countries. Until recently you had to search for the different… Read More

  • Innovation
  • UPOV Databases
  • Vol. 5 Issue 2

So, What Did The Advocate General Bobek Say Exactly?

April 17, 2018 | Marcel Bruins

A legal analysis of case number C-528/16 on mutagenesis in plants In December 2014, nine French NGOs initiated legal proceedings against an Article of the French Environmental Code, which implements the EU GMO Directive. They argued that plant variet… Read More

  • European Court of Justice
  • Vol. 5 Issue 2

Protecting your Assets

April 17, 2018 | Marcel Bruins

Plant breeders on average spend between 12 to 15% of their turnover back into research and development, which is considerably higher than many other industry sectors. Just to give you some figures for comparison, Bloomberg data from 2015 stated that … Read More

  • Editor's Message
  • Vol. 5 Issue 2

Giving Consumers More Healthy and Safe Food Options for their Families: A Closer Look at the Plant Breeding Innovation Debate In the US

March 6, 2018 | Marcel Bruins

The debate on plant breeding innovation, the resulting plant varieties and products and whether to regulate these products under current or new regulations or not is not limited to the European continent, but also taking place in many other countries… Read More

  • Innovation
  • Plant Breeding

Discovering the Shades of Grey: Why Plant Breeding Innovation is Essential for sustainable agriculture

March 4, 2018 | Marcel Bruins

For several years, the EU Commission has been discussing the regulatory status of products of plant breeding innovation. As the outcome of the discussions would have a serious impact on the European innovation capacity of the breeding sector, a susta… Read More

  • Innovation
  • Plant Breeding

Embracing the Power of Social Media: Strategies for Engaging with the Wider Public on Plant Breeding

March 3, 2018 | Marcel Bruins

In September 2017, the European Seed Association (ESA) launched its new communication initiative ‘Embracing the Power of Nature’, the aim of which is to engage with a wider public interested in learning about plant breeding and latest plant breed… Read More

  • Plant Breeding
Tagged Social Media

Mind the Gap! How the ESA Members are Implementing the Campaign

March 2, 2018 | Marcel Bruins

ESA recently launched the “Embracing the Power of Nature” communication campaign which was set up without any ESA branding. All campaign materials were shared with the ESA members so that the members could adapt the material to their needs. ESA h… Read More

  • ESA Update
  • Innovation

Consistent Criteria for Regulatory Oversight: ISF Shines the Spotlight on Plant Breeding Innovation

March 1, 2018 | Marcel Bruins

Whether and how to regulate the resulting products of the latest plant breeding methods is a debate that is not only a hot topic in Europe, but also in many other countries and on a global level. To get more insight into the global views, European Se… Read More

  • EU
  • Innovation
  • Plant Breeding

The EU Grain Trade Weighs in on the Plant Breeding Innovation Debate

February 22, 2018 | Marcel Bruins

The grain trade has a keen interest in following and contributing to the plant breeding innovation debate. Although there are many benefits associated with the products of plant breeding innovation, the products also pose a potential risk for trade d… Read More

  • Grain
  • Plant Breeding

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VOLUME 5 ISSUE 2 – PROTECTING YOUR ASSETS – INTELLECTUAL PROPERTY AND BEYOND

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VOLUME 5 ISSUE 1 – PLANT BREEDING INNOVATION – BRINGING SCIENCE BACK TO THE FOREFRONT
VOLUME 4 ISSUE 4 – CROP PROTECTION – WHY EUROPE HAS THE SAFEST FOOD IN THE WORLD

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