The rapprochement of EURALIS Semences and CAUSSADE Semences Group has been effective since Sept. 1, 2020. It resulted in the birth of Lidea. This new entity aims to achieve leadership positions in certain species in the enlarged Europe. This convergence was born of the desire of the two entities to capitalize on their complementarities in terms of species, research, industrial tools and markets.
Lidea should rapidly reach leadership positions thanks to its complementary, multi-species offer and its network of producers and industrial tools in France and Europe.
Pierre Pages was appointed Chairman of the Board of Directors of the new entity. He is also Vice-Chairman of EURALIS. A farmer in Viella, Pierre Pages is a producer of seeds, maize and cereals. Pierre Flye Sainte-Marie has been appointed Chief Executive Officer of Lidea. Chief Executive Officer of CAUSSADE Semences Group since March 2019, he has a 30 years international experience in agricultural supplies. He was previously Vice President of Corteva Europe Africa, after serving as Head of Dow Agrosciences Europe, Middle East, Africa and Asia Pacific.
Lidea’s mission is to create and offer, in proximity to its ecosystem, customized and sustainable multi-species seed solutions that create added value throughout the year. It is therefore a question of participating in the evolution of agricultural practices and supporting farmers in these changes, taking care to preserve the profitability of their farms.
A New Corporate Identity
The name Lidea has been chosen: it is a modern, different, international brand which expresses novelty without forgetting its roots since each of its letters is derived from at least one of the two original brands. Finally, Lidea is easy to pronounce and memorize; its sound is positive and highlights the creativity and innovation of the new entity.
The new entity in key figures
• More than 2,000 employees.
• 350 million euros turnover.
• 8 production sites in France, Romania, Ukraine, Spain, and soon in Russia.
• 17 research stations throughout Europe.
• More than 30 million euros devoted each year to industrial and R&D investments.
• 45,000 hectares of production in 5 countries.
• Active on different species: maize, sunflower, rapeseed, straw cereals, fodder crops, soya, sorghum, pulses