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Why Biostimulants are a Main Feature and no Longer Just an add-on

Senior VP Portfolio Development,
Acadian Plant Health

James Maude has worked in the crop protection industry for his entire career. With a strong passion for success, he brings his expertise to the Acadian team. It’s here he’s helping lead the way for biostimulants based on seaweed extract to become a dominant tool as sustainability becomes key for the entire industry.

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As we continue to progress within the agriculture industry, we’ve noticed there still remains a misconception that performance and sustainability are mutually exclusive. That eco-friendly products cannot deliver the crop performance growers need. At Acadian Plant Health™, we’re challenging this conventional thinking and doing so with proven science from the past 40 years — biostimulants can deliver stronger results in a sustainable and regenerative manner.

Acadian Plant Health’s recently announced “Sea Beyond” rebranding is a nod to this vision of reconciling the trade-off between performance and sustainability. With collaboration and innovation, we believe we can continue to develop solutions that meet the growing demand for food while also preserving our planet’s natural resources.

Our industry has a long history of regarding biological crop protection products – naturally occurring materials that optimize crop production – with suspicion. The agricultural inputs industry needs to see beyond the current state of agriculture and offer sustainable solutions that provide high-value crop productivity. Biostimulants should no longer be viewed as a peripheral add-on but as an essential component of sustainable agriculture.

To turn this vision into reality we need deep and lasting changes to our global food and agriculture systems to unleash the most important change opportunity in our industry in 75 years. Sea Beyond aims to address the challenges faced by the agricultural industry such as climate change. We do this by developing technological solutions that respond to the needs of agricultural production systems. The vision of Sea Beyond is to go beyond the traditional limits of the agricultural industry and bring innovative solutions that can help farmers cope with the impacts of climate change on crop productivity.

Acadian Plant Health is known for its sustainable biostimulant products that are made from seaweed extracts.At Acadian, we’re creating meaningful value for multinationals, formulators, distributors and farmers. We’re doing that by providing tools that can sit alongside and complement existing technologies.

We aim to build on our existing leadership position in the global biostimulant sector and develop innovative solutions that can manage abiotic stress factors like drought, heat, cold, salinity and nutrient deficiencies.

Our industry is faced with challenges brought by unprecedented change happening the world over. That means changing things on a global scale. Let’s see beyond the conventional and work together to advance sustainability, for the benefit of plant and planet.