Kelly Saunderson

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https://issuesink.com/
Director, Client Services, Create - Kelly holds business and communication degrees from the University of Winnipeg and Simon Fraser University (SFU). Upon graduating SFU, she returned to the Prairies and her farm roots. Kelly started her career in the seed industry before spending almost a decade helping to grow a consumer-packaged goods company. She brings a unique perspective having worked in both the agriculture and consumer-marketing sectors. Driven to foster positive change, Kelly hopes to share clients’ stories and help bridge the communications gap between how food is produced versus how food is marketed.

Five Tips For Event Networking (Or, What I Learned In Manila)

I recently had the honour of attending the 25th annual Asia and Pacific Seed Association (APSA) Asian Seed Congress in Manila, Philippines. APSA is...

The Power of Reciprocity

Content Marketing’s goal is to create and distribute valuable, relevant, and consistent content. Content that triggers a response to drive action. The notion of...

Creating a Content Library

I confess. I’m a planner. I’m the person who doesn’t understand how people can operate without a plan. I need to plan the work. Developing...

The Architecture of a Story

Content Marketing 101 – create and distribute consistent, relevant, and engaging content that attracts a defined audience and ultimately drives action. Regardless of the...

People Don’t Want Science — They Want Stories!

In the past, I faced the challenge of trying to sway public opinion. I did lots of research finding stats and scientific studies to help...

Caption This!

This spring around the Issues Ink offices (Issues Ink is the European Seed publisher) we are having an image captioning contest among us ‘Inkers.’...

Want To Connect With Growers? Consider Your A.U.D.I.E.N.C.E.

At Issues Ink we talk a lot about audience, message and channel. Know who you are talking to, clearly define the message and identify...