Shawn Brook

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https://seedworldgroup.com/
President, Issues Ink - Doing the right thing is not always easy, but it is always the right thing! Shawn remains committed to this concept and knows very clearly that he has surrounded himself with a superbly talented group of colleagues at Issues Ink. With a keen focus on solutions, Shawn utilizes his more than 20-plus years of management experience across multiple private and public sector industries to help share and shape the ag communications landscape. Travelling extensively around the world provides a huge network and global experiences to help clients find solutions to enhance their businesses and increase their return on investment.

Wildly Proud

One full decade of Seed World Europe and I am wildly proud of the team that continues to bring insightful content to the global...

The Big Reveal is Here!

We’re excited to finally be able to unveil important and exciting changes at Seed World Group, all intended to help us best serve the local, regional and global seed industry’s...

Finding Your Team’s Spark Again

It’s a common discussion being had in management teams universally, sales are soft. So why are sales teams underperforming? Some might attribute it to...

Ready, Set, Go!

Across the globe COVID-19 restrictions are being loosened, lifted, or eliminated. This doesn’t mean the end of the pandemic is a foregone conclusion. Chances...

Why the Soft Skills of Storytelling Can Pay Big

For many of us that started our career in sales – specifically in product sales – we were likely indoctrinated into school of features...

Is MARKETING a Dirty Word at Your Company?

Marketing is the fuel that drives your sales engine and is critical for success. I hear it often. “Let’s just cut our marketing spend, because we...

The Journey or the Destination?

If you take a poll and ask people what is more important – the journey or the destination you are likely to get proponents...

Why I Hired Someone to Do My Job

Before you get too excited, fear not, I am still the president of Seed World Group, my vaccine appointment is booked, and I hope...

Want to Fail at Business? Do This One Thing

When I visit the United States, I am bombarded with the sentiment that “corn is king.” When I travel through Western Canada, canola is...

Can Digital Connection Ever Truly Replace the Human Touch?

I think most of us innately know that an email, tweet, post or text does not replace connecting with the important people in our...