INSIDERS

INSIDERS

Is MARKETING a Dirty Word at Your Company?

Marketing is the fuel that drives your sales engine and is critical for success. I hear it often. “Let’s just cut our marketing spend, because we...

The Best Way to Sustainably Control Downy Mildew in Sunflower

Downy Mildew (DM) is a serious pathogen on sunflower, because when the pathogen infects the plant, there is no curative solution. So as soon...

Climate Solutions with Turf

Our climate is changing with more heat and longer drought incidents. At the same time, we experience more cases of intense rainfall where cloudbursts...

Euroseeds 2021 – Here We GROW Again!

Last year I wrote about how we were unable to meet in person due to the pandemic that still affects us all. The world had...

Seed Production is a Planning Game

Producing nuts & bolts is a matter of storing a few ingredients and push the button and the production starts. Anytime of the year....

A Major Step Forward Towards Preventing Acidosis in Cows

As a plant breeding and seed company we’re not only creating innovative plant varieties for food production of humans. We also want to make...

Two Amazing Innovations to Help the Corn Growers

For several years, farmers have confronted with difficult weather conditions during key periods of corn cropping. One period in particular needs special attention: flowering....

Grass Protein Concentrate For Pork, Chicken, and Egg Production – Sale is Open!

Imagine you could replace soymeal with homegrown grass protein. That would probably save some precious rainforest and also bunker-fuel getting exhausted from the transport...

How You Talk to Your Audience Vs How Your Audience Talks About You

Marketing is how you talk to your audience while the brand you create determines “how” or “if” your audience talks about you. If your...

How to Bring a Smile to a Sunflower Farmer’s Face?

Turkey is one of the most important sunflower growing countries. But the crop is suffering from major disease pressure by downy mildew (Plasmopara halstedii)....

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