INSIDERSContent Marketing

Content Marketing

Fifteen Seconds for Success

The average website user will give you 15 seconds to share something that engages them or catches their attention. Otherwise, they’re going to “bounce”...

Ready, Set, Go!

Across the globe COVID-19 restrictions are being loosened, lifted, or eliminated. This doesn’t mean the end of the pandemic is a foregone conclusion. Chances...

Why the Soft Skills of Storytelling Can Pay Big

For many of us that started our career in sales – specifically in product sales – we were likely indoctrinated into school of features...

The Power of Process

As the old saying goes, when you assume you make an ‘ass’ our of ‘u’ and ‘me’. So, with that in mind, ask yourself these...

Is MARKETING a Dirty Word at Your Company?

Marketing is the fuel that drives your sales engine and is critical for success. I hear it often. “Let’s just cut our marketing spend, because we...

How You Talk to Your Audience Vs How Your Audience Talks About You

Marketing is how you talk to your audience while the brand you create determines “how” or “if” your audience talks about you. If your...

The Journey or the Destination?

If you take a poll and ask people what is more important – the journey or the destination you are likely to get proponents...

Why I Hired Someone to Do My Job

Before you get too excited, fear not, I am still the president of Seed World Group, my vaccine appointment is booked, and I hope...

There’s a Good Chance You’re Using Twitter Wrong

Twitter has over 187 million active users. That’s a lot of people, so you definitely want to tap into this audience. Although Twitter is often...

3 Social Media Platforms to Look at That Aren’t Twitter

Social media marketing is an important tool in today’s marketing toolbox. The key to success is to know which platforms might be right for you. According...

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