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Content Marketing

Is MARKETING a Dirty Word at Your Company?

Marketing is the fuel that drives your sales engine and is critical for success. I hear it often. “Let’s just cut our marketing spend, because we...

How You Talk to Your Audience Vs How Your Audience Talks About You

Marketing is how you talk to your audience while the brand you create determines “how” or “if” your audience talks about you. If your...

The Journey or the Destination?

If you take a poll and ask people what is more important – the journey or the destination you are likely to get proponents...

Why I Hired Someone to Do My Job

Before you get too excited, fear not, I am still the president of Seed World Group, my vaccine appointment is booked, and I hope...

There’s a Good Chance You’re Using Twitter Wrong

Twitter has over 187 million active users. That’s a lot of people, so you definitely want to tap into this audience. Although Twitter is often...

3 Social Media Platforms to Look at That Aren’t Twitter

Social media marketing is an important tool in today’s marketing toolbox. The key to success is to know which platforms might be right for you. According...

Starstruck on Zoom: The Power of Virtual Connection

Fifteen years ago, I missed out. Big time. I saw my favourite musician — Todd Rundgren — perform live. He did a show in my...

Differentiating Yourself in a Saturated Virtual World

Social distancing is here to stay for the time being. Businesses have adapted to survive and even thrive, people have mastered the art of...

Why Word Count is a Guideline, Not a Rule

Part of my job which I love is helping business owners get their content noticed in print and online. Accomplishing this is by no means...

Making the Most of Virtual Networking

Do you know the proper social etiquette for virtual networking? Do you know how to network in the virtual world without feeling awkward or...

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