Content Marketing
Myths About Social Media
Creating a brand that aligns with a company’s goals and values takes an investment of time, effort and money. While that process is demanding...
It’s All About the Story You Tell
Have you ever thought about your favourite book and why you love it? Why you chose it, what kept you reading, wanting to know...
Should You Budget For Social Media Ads?
It is widely known that social media can be a propelling force in getting your company noticed by a vast audience. What escapes many...
Fifteen Seconds for Success
The average website user will give you 15 seconds to share something that engages them or catches their attention. Otherwise, they’re going to “bounce”...
Ready, Set, Go!
Across the globe COVID-19 restrictions are being loosened, lifted, or eliminated. This doesn’t mean the end of the pandemic is a foregone conclusion. Chances...
Why the Soft Skills of Storytelling Can Pay Big
For many of us that started our career in sales – specifically in product sales – we were likely indoctrinated into school of features...
The Power of Process
As the old saying goes, when you assume you make an ‘ass’ our of ‘u’ and ‘me’.
So, with that in mind, ask yourself these...
Is MARKETING a Dirty Word at Your Company?
Marketing is the fuel that drives your sales engine and is critical for success.
I hear it often.
“Let’s just cut our marketing spend, because we...
How You Talk to Your Audience Vs How Your Audience Talks About You
Marketing is how you talk to your audience while the brand you create determines “how” or “if” your audience talks about you. If your...
The Journey or the Destination?
If you take a poll and ask people what is more important – the journey or the destination you are likely to get proponents...
