INSIDERSContent Marketing

Content Marketing

Want to Fail at Business? Do This One Thing

When I visit the United States, I am bombarded with the sentiment that “corn is king.” When I travel through Western Canada, canola is...

Can Digital Connection Ever Truly Replace the Human Touch?

I think most of us innately know that an email, tweet, post or text does not replace connecting with the important people in our...

How Do I Get Started with Twitter?

We are all aware of the impact social media has on today’s world. It influences our personal lives, but also opens the door to...

Are You On LinkedIn? If Not, Here’s Why You Should Be

LinkedIn is different from other social media platforms because it’s business-focused and mainly used by professionals looking to make meaningful connections. There’s three main...

Five Tips For Event Networking (Or, What I Learned In Manila)

I recently had the honour of attending the 25th annual Asia and Pacific Seed Association (APSA) Asian Seed Congress in Manila, Philippines. APSA is...

The Power of Reciprocity

Content Marketing’s goal is to create and distribute valuable, relevant, and consistent content. Content that triggers a response to drive action. The notion of...

Creating a Content Library

I confess. I’m a planner. I’m the person who doesn’t understand how people can operate without a plan. I need to plan the work. Developing...

The Architecture of a Story

Content Marketing 101 – create and distribute consistent, relevant, and engaging content that attracts a defined audience and ultimately drives action. Regardless of the...

People Don’t Want Science — They Want Stories!

In the past, I faced the challenge of trying to sway public opinion. I did lots of research finding stats and scientific studies to help...

Caption This!

This spring around the Issues Ink offices (Issues Ink is the European Seed publisher) we are having an image captioning contest among us ‘Inkers.’...

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