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2 I EUROPEAN SEED I EUROPEAN-SEED.COM europeanseed EUROPEAN-SEED.COM VOLUME 3 ISSUE 1 Suite 34 67-68 Hatton Garden London EC1N 8JY United Kingdom PUBLISHER Shawn Brook EDITORIAL DIRECTOR Marcel Bruins MANAGING EDITOR Lindsay Hoffman STAFF WRITERS Julie Deering Mark Halsall Shannon Schindle Marc Zienkiewicz ADVERTISING SALES Craig Armstrong Fabien Castel Hiten Shah DIGITAL MEDIA SALES Jill Hollosi MARKETING Lynne Roy CREATIVE Theresa Kurjewicz Lesley Nakonechny DIGITAL MEDIA CREATIVE Nick Buhr Kyle Dratowany Caleb MacDonald CIRCULATION Dean French CONTRIBUTORS Kari Belanger Matthias Blum Alessia Cogliandro Almudena De La Cruz Francois Desprez Jean-Christophe Gouache Micheal Ryan Richard Smart Beat Spath Claude Tabel Arno van t Hoog and Justus Wesseler ADVISORY BOARD Jennifer Clowes International Seed Federation Eric Devron Union Franaise des Semenciers Anton van Doornmalen Rijk Zwaan Stephanie Franck Plfanzenzucht Oberlimpurg Chris Green Green Resources Ltd. Martin Gruss Bayer CropScience Nigel Moore KWS UK Ltd. Jonathan Ramsay Monsanto Antonio Villaroel Asociacin Nacional de Obtentores Vegetales www.facebook.comEuropeanSeed twitter.comEuropeanSeed SUBSCRIPTIONS European Seed is published four times a year. European subscription rates are one year 20. International one year 75. To subscribe please email Please recycle where facilities exist. No part of this magazine may be reproduced without the written permission of the publisher. Printed in England FINELY CRAFTED SEEDS EXPERTS. Put your trust in our industry leading experts in wholesale seed and contract seed production. We are an open pollinated vegetable herb and flower seed company that offers you the knowledge resources and creativity to create quality beautiful and terrific tasting results. We serve the globe ask about our extensive inventory. Albany Oregon U.S.A. 541.928.7100