b'PARTNER CONTENTSUSTAINABLE INNOVATION IS THE FUTURE OF AGRICULTUREU ndoubtedly, youve heard the European Commissions com-mitment to reducing greenhouse gas emissions by at least 55% by 2030. The end goal: a climate neutral earth by 2050.But, who will drive this change?Sustainability is at the heart of everything farmers and agri-cultural companies do. This puts the burden of preserving the earth and its resources heavy on the shoulders of innovatorsa burden MAS Seeds is all too happy to bear.We redefined our purpose as a company a few months ago, says Francois Harambat, MAS Seeds marketing and sustainableMAS Seeds corn and sunflower demonstration field. The company is working agriculture director. The purpose of MAS Seeds is that we alltoward improving each crop for higher yields and greater sustainability.act together, with partners and farmers, to positively impact agriculture and bring sustainable solutions for the world today.In sum, their purpose is to act for a different agriculture."This means thinking about the how in everything they do. How our digital solution benefits farmers? How our genetics and agronomic practices benefits the environment?" says Jacques Groison, MAS Seeds CEO. The companys key action items seek to preserve resources while making farmers more successful.A STRATEGIC APPROACH TO SUSTAINABILITYSustainability could have a different meaning depending on the country in which a farmer or company operates. MAS Seeds real-izes this and caters attainable innovations based on geography and individual need.We are not only producing, creating and marketing high-quality seeds, Harambat says. Were doing our best to support our customers and distributors with services and cus-tomized solutions to maximize the value of the seed and improve their practices.Heres a brief overview of efforts the company is making to bolster sustainability and farmer livelihoods:Improve corn and sunflower seeds. Seeking to offer both organic and non-organic varieties, MAS Seeds is develop-ing genetics that provide tolerance toboth water stressResearchers continue to improve sunflower varieties. It\'s a hands-on task as the and common diseases to adapt to the environmental chal- scientist here is manually pollinating the crop with a brush.lenges : respectively the management of the water and the use of pesticides.Create feed autonomy. With NutriPlus services, livestock Diversify seed portfolio. Invest resources in various seedgrowers will be more self-reliant and sustainable as they types, including alfalfa, cover crops, sorghum, soya andgrow animal protein. With more of the world seeking non-other crops. This diversification benefits soil microbiologyplant protein sources, sustainable livestock production and helps offset impacts of climate change. is key.Develop seed care biostimulant. Branded Agrostart,Each initiative speaks to issues farmers care about because this environmentally friendly technology helps to get theMAS Seeds is a farmer cooperative. When the company reex-crops off to the right start. The benefices are particularlyamined its mission to refocus on sustainability, farmers were remarkable in stress conditions.the drivers. Provide digital agriculture solutions. AgroTempo tech- Sustainability and creating better agriculture produc-nology helps meet farmers where theyre at, which variestion are critical to not only those of us creating the science but greatly by country and crop produced. It provides advicethe farmers who will use it, too, Groison explains. As we look and support throughout the growing season to help pro- toward the future of this company, were excited to see how we ducers maximize yields. can help farmers be successful while protecting our soil andBolster soil health. For crop growers, soil is paramount toother resources.life. MAS Seeds AgroPlus is a service that support farmersInnovation and sustainability arent just buzzwords at MAS to improve soil health to protect not only this seasonsSeeds. The terms go hand-in-hand as the company prepares for crop, but the crops of the future, too. the future.EUROPEAN-SEED.COMIEUROPEAN SEED I 21'