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Kelly Saunderson

Content Marketing

Five Tips For Event Networking (Or, What I Learned In Manila)

Kelly Saunderson -
I recently had the honour of attending the 25th annual Asia and Pacific Seed Association (APSA) Asian Seed Congress in Manila, Philippines. APSA is...
Content Marketing

The Power of Reciprocity

Kelly Saunderson -
Content Marketing’s goal is to create and distribute valuable, relevant, and consistent content. Content that triggers a response to drive action. The notion of...
Content Marketing

Creating a Content Library

Kelly Saunderson -
I confess. I’m a planner. I’m the person who doesn’t understand how people can operate without a plan. I need to plan the work. Developing...
Content Marketing

The Architecture of a Story

Kelly Saunderson -
Content Marketing 101 – create and distribute consistent, relevant, and engaging content that attracts a defined audience and ultimately drives action. Regardless of the...
Communication

People Don’t Want Science — They Want Stories!

Kelly Saunderson -
In the past, I faced the challenge of trying to sway public opinion. I did lots of research finding stats and scientific studies to help...
Content Marketing

Caption This!

Kelly Saunderson -
This spring around the Issues Ink offices (Issues Ink is the European Seed publisher) we are having an image captioning contest among us ‘Inkers.’...
Communication

Want To Connect With Growers? Consider Your A.U.D.I.E.N.C.E.

Kelly Saunderson -
At Issues Ink we talk a lot about audience, message and channel. Know who you are talking to, clearly define the message and identify...
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